It all began in a land far, far away.......... Brooklyn, NY. It was a dark and cloudy day. The wind was whistling through the bayou. An old man was sitting on his porch playing an old banjo. With his feet tapping to the drums being played by his closest friend, the old man jumped up and said......"Ya old fart! Stop reading this and get to shopn!"

OK, the TRUE story behind one of America's newest and most exclusive brands!

ISYL was founded one night in 2005 at the Alcazar club in Mannheim (affectionately called "the Zoo").

(yeah yeah, not the best photo, but it was the only one we could find)

After that night, the founder sat with friends outside the downtown Mannheim gourmet shop Südlandhaus for the next 3 days formulating the details of the new brand. What would it be called? What would it stand for? And how will they fund it? During this time, They came up with the name ISYL, the abbreviation for I see you looking. The name was self-explanatory! Then the founder suggested that the unabbreviated form should also be changed, which is when he spelled out "I-S-E-E-Y-O-U-L-O-O-K-N". They concluded that the brand would stand for beauty and self confidence. No matter how confident or beautiful you are, wearing something from the ISYL brand would automatically suggest to people that you are VERY confident, which to many overcomes any beauty defects.

The current state of the brand and the future for the fashion industry.

What is the current term of the day? "LifeStyle"! Nearly every fashion brand claims that they are a "LifeStyle" brand. We will not just say that we are a LifeStyle brand. We are more of a worldwide Community brand. We are a brand that is an island within itself . We are a brand that sells high quality apparel and high quality accessories. We are a brand that affects people emotionally, arrogantly, and sexually! We don't really care what you are doing in your life, we only care that you do it with confidence! As long as you're wearing anything from ISYL, you are definitely SEXY and CONFIDENT! People who wear ISYL are a family, regardless of race, religion, color, or national origin. We bring the hottest, sexiest people in the world together, that's why our motto is "Only For The Sexy"! So, with help from you and our famous models around the world, we are going to change the fashion industry together!